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Shawn Smith runs Blinq Photography, a Melbourne photography agency that works with large commercial clients such as Football Australia, Optus and the ANZ Bank. They take the photos that appear in magazine ads, websites, and plenty of other marketing materials. During this shoot, Shawn and his team were coming up with the new images for Zogg’s 2011 marketing campaign.
We shot this video to promote Blinq and to give everyone a behind the scenes view of the process Shawn and his team go through to capture their truly unique sports images. With one camera, an assistant, and a few extra cups of coffee, we ran around like monkeys to make this video work. Here’s how we did it.
The Location
The shot was divided into two separate locations. We captured one half of the video at the Brunswick Pools and another half at St. Kilda Beach. Both locations were just stunning, so we had a lot to work with. It was really cool to see the artwork on the walls and the busted up pavilions nearby. Some of this work could have been there for 30 years. You would normally walk right past it if you didn’t stop to pay attention.
We used mostly close-up shots while at the pool. There wasn’t a lot of space to work with, and we really wanted to invite the viewer into Shawn’s world. The closer, we felt, the better.
It would have been a shame to let all of the cool artwork on the walls to go to waste, so we positioned the athletes in front of them and got a few of our favorite shots. We used these shots to break up the slightly monotonous shots of Shawn pointing his camera at the pool. At the end of the day, you can only take so much footage of another person taking pictures. You have to get creative and capture all of the little details that make a place interesting.
Once we got to the beach, we saw a great opportunity to take some shots from far away. Our favorite shot features Shawn shooting the background while an athlete and a photographer brush by the foreground. We found ourselves running frantically back and forth during this part of the shoot, but it wasn’t without purpose. We wanted to capture the same scenes from multiple angles and make the viewer guess how many cameras we were using.
The Theme
The video needed to create a strong impression that Shawn is running the show. To do this, we got as close to him as we could, oftentimes sitting right on his shoulders. The idea is simple. Put the audience in Shawn’s shoes. Show them what a photographer shooting for a major brand is doing, show them what it’s like for Shawn to setup his equipment, and place a lot of emphasis on the way he interacts with the talent.
We often intentionally used out-of-focus shots to give the video an up-close-and-personal feeling, almost as if you’re spying on the action. You’ll notice that quite a few shots were taken behind obstacles. We were constantly looking for bushes, benches, and other things to shoot behind.
When you have to look past something, you feel more viscerally there. We intentionally included a few shots where Shawn’s head was cut off, showing only his arms and the camera he was using. That’s the kind of view you would get if you were to quickly glance in his direction for a split second.
The Equipment
Even though it appears as though we were using multiple cameras, we only used one Sony EX 1 camera throughout the entire shoot. We picked this camera because it makes it easy to control the white balance and lighting. That’s really important when you’re working outdoors in the afternoon. The daylight shifts quite frequently, so you have to stay on top of it.
Most of the footage was taken at 50 frames/second in full HD, giving us more crispness throughout. You can always speed up your shots when you edit them, so there’s no reason not go for a lot of quality when you can. This was especially useful when we shot the athletes popping out of the water. Just beautiful.
Our Favorite Shot
When you’re only carrying one camera, you have to improvise. With a lot of running around, we were able to make it appear as though we were shooting the same action from multiple vantage points. This really became apparent when we moved from the pool to the beach. The group had split into two, so we needed to keep moving between locations.
It’s a good thing all this chaos resulted in our favorite shot of the day. You can find it at the 2:50 mark. It happened right as the two groups were splitting up. A photographer and an athlete brush by camera, both out of focus. In the background, you can see Shawn working his magic. It gives you this sense that Shawn is always there, making things happen. Very central to the theme of the video.
We couldn’t be happier with the way this video turned out. We accomplished our main objectives. The video successfully demonstrates the interaction between the talent and the photographer, establishes a clear difference between two shooting environments, and feels like a multi-camera shoot even though we only used one camera.