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Big Tips for Small Budgets for your next Corporate Video
However what exactly comprises a corporate video, and how it is constructed is as varied as the imagination. There are however some elements that can be included in the final product that will keep you from spending too much money or time without getting good results. |
First Big Tip for your Corporate Video
A compass direction for the Corporate Video Director, or the corporate video production company that you have contracted to produce your corporate video. |
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Second Big Tip for your Corporate VideoProfessional voice talent is extremely expensive, but important in a professional corporate video. Therefore, you will need to factor that into your budget when creating your corporate video. As a general rule of thumb the minimum hire rate for a voice professional is $450-$550 per hour. They will generally do a great job of increasing the quality of your corporate video, however if you waste time giving them too much to say, or are unsure prior, you run the risk of losing large $$$ for little return on your corporate video production. |
Third Big Tip for your Corporate VideoDiscuss your needs with the producer prior to initiating the project and agree on a set price with some contingency. A good corporate production company should be able to estimate and give you a quote that reflects your corporate video needs, not theirs, so keep that in mind for your next Corporate video production and you will save some money for the business. |
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Capture your audience with a Corporate Video
When considering your next Corporate video, try to remember some of these simple tips. It will help
Hold the attention of your audience.
Grab peoples interest fast.
Don't take a long time to get to the point of your corporate video.
If it is a promotional video or a training or perhaps even an induction video, you want to try to find hooks that grab audience attention. Things like price or special offers or if it is training video, give participants paper and pen and ask them to fill in the blanks as they work through the video.
Hold onto it and deliver the message in short simple pieces.
Don't let your segments of your video go longer than about 5 minutes without breaking them down.
Your audience will lose interest and drift off and all the money spent producing your corporate video will go to waste.
Use real members of your business (If you want to save money) for your corporate video.
Paid actors who can be hired for corporate video production can cost a lot of money and add to the overall expense of your video. Use the opportunity of creating your next Corporate video as a team building exercise and get members of staff to participate. This will be especially helpful if your creating a training or induction DVD. As staff will have fun participating and helping make your Corporate video even more engaging.
Corporate Video Considerations
Corporate Video requires Real People and Professional Service
There are a few factors effecting a corporate video.
I have outlined some of them in previous articles, however there are a few more that need to be mentioned when a company makes the decision to create a corporate video.
In this article we have a quick look at lighting and creative talent.
When making a training video, try to use well lit areas.
It makes the look and feel of your corporate video so much stronger and keeps your audiences attention for those extra few minutes. If you have to use dark badly lit areas for your corporate video, remember to look back on the footage to make sure that what needs to be seen is clearly visible. Often what we see with the eye is difficult for a camera to pick up in the same way, and your end result for your corporate video can be affected.
Use real people rather than a simple voice over.
Research has shown that peoples attention span increases when they have a face to connect with via your corporate video. Think about the evening news. You watch the person sitting in front of you simply because they are looking at you. If they weren't looking, it is highly likely that you wouldn't watch. That's because we enjoy being engaged visually. The same goes for the audience watching your next corporate video.
Use a professional Video Production Company
Some businesses are tempted to try to create their corporate video in house. Unfortunately the end result can be a waste of valuable time and money. Getting a professional video production company can save more than time and money. It can result in better trained staff and a better result for your corporate video.


