Tv Commercial Production

TV Commercial Production

Filmtime Media Group can undertake every stage of television commercial production through our team of professional internal and freelance staff. We can also assist you in buying the airtime you will need for broadcasting.

Providing comprehensive television and online video production services, we can manage the entire process for you. However, it is important to be well informed about issues and considerations before, during and after creating the advertisement. This page provides some information to get you started.

Filmtime offers a wide range of services in television and online video production Melbourne-wide and across Australia. Call us today on 1300 993 622 or send us an email.

Engaging the Senses
Television has some crucial advantages over other mediums; you can use both sight and sound to communicate with and motivate your audience. Here are some elements to consider when you're hiring a video production service.

What Makes a Good Television Commercial?
We've come to expect that advertisements have entertainment value, but they are fundamentally a marketing tool. As such, the key question is: did they motivate audiences to take a desired action?

The essential elements of a good advertisement are:

• It clearly communicates what the product or service is, and its key benefits.
• It is visually appealing.
• It effectively targets key audiences.
• It resonates with the viewer and is memorable.
• It is consistent with other marketing materials, for example print advertising.
• It motivates the viewer to DO something, e.g. buy a product or take action on an issue.

Issues to Consider When Making a TV Commercial Production

Classification - The Code of Practice has a detailed classification system designed to ensure that only material suitable for a particular classification zone is broadcast in that zone. Ads must be classified before they can be broadcast on television.

CAD numbers - Your television commercial production requires Commercials Advice (CAD) approval before it is aired. There are a series of pre-qualifiers that must be met prior to filming and completion of your television commercial production.

CAD issues a CAD number after a commercial has been classified. A broadcaster may make acceptance of an ad for broadcast conditional on the commercial having a current CAD Number.

TV Commercial Production Audio Levels - Advertisements should not be excessively noisy; licensees must do everything reasonably possible to ensure ads are not louder than adjacent programming.

Get Advice Early

Although these are often issues you consider at the stage of post production, Melbourne's Filmtime advices that you may wish to discuss the content of an ad at the concept, script, storyboard or offline stages with CAD.

This can assist with understanding likely classification issues and with keeping informed about any content requirements. Discussions with CAD during these early stages are in complete confidence. CAD numbers are only issued for completed commercials.

With extensive experience in television and online video production , Melbourne's FilmTime can assist will all aspects of TV commercial development, from pre to post production. Melbourne-based but able to assist with television and online video production Australia-wide, call us on 1300 993 622 or send us an email.