TV Commercial Production, Television Commercial Production, Video Production

TV Commercial Production

At Filmtime Media Group your TV commercial production is produced by our team of professional internal and freelance staff. We can also assist you in buying the air-time for your TV commercial to be broadcast where required.

Filmtime Media Group can manage the entire TV commercial production process for you, however it is important to be well informed. We’ve included some information below to get you started.

Here are some things you need to know about TV Commercial production. The information below is taken from the freetv website and it is recommended that you research for yourself also.

Your TV Commercial Production is going to require CAD approval before it is aired. What that means for you is that there are a series of ‘pre-qualifiers’ that must be met prior to filming and completion. These include

 TV Commercial Production Classification

Classification of commercials under the Code of Practice. The Code of Practice contains a detailed classification system which is designed to ensure that only material which is suitable for a particular classification zone is broadcast in that zone.

Commercials must be classified before they can be broadcast on television.

TV Commercial Production CAD Number

CAD will issue a CAD Number after a commercial has been classified. A broadcaster may make acceptance of a commercial for broadcast conditional on the commercial having a current CAD Number.

TV Commercial Production Audio levels, format, aspect ratio

Advertisements should not be excessively noisy or strident, and licensees must do everything reasonably possible to ensure that commercials do not sound louder than adjacent programming.

Pre- Production Information

Clients are encouraged to discuss the content of a commercial at concept, script, storyboard or offline stages of production, to obtain an indication of the likely classification and to be directed to any content requirements. Discussions prior to production are in complete confidence. CAD numbers are only issued on completed commercials.

Scripts/storyboards for TV Commercial productioncan be forwarded to CAD via fax, mail or email to cad@freetvaust.com.au and should be marked “For Pre-Production Comments” with an indication of the date/time comments are required. Please allow a minimum of 3 working days for this service.

USEFUL LINKS

Australian Association of National Advertisers
Link: www.aana.com.au

Australian Competition and Consumer Commission
Link: www.accc.gov.au

Australian Communications and Media Authority
Link: www.acma.gov.au

The code adopted by the AANA for advertising self regulation in Australia which covers all forms of advertising. Advertising Federation of Australia
Link: www.afa.org.au

Advertising Self-Medication Industry
Link: www.asmi.com.au

Broadcasting Services Act 1992 Commercials Advice Pty Limited
Link: www.freetvaust.com.au

Commercial Television Industry Code of Practice ACMA Children’s Television Standards Commonwealth and State legislation governing or having application to marketing and advertising. Office of Film and Literature Classification
Link: www.oflc.gov.au

Telephone Information Services Standards Council
Link: www.tissc.com.au