Unlock the Power of UGC! (User Generated Content)
In today’s dynamic digital landscape, Facebook ads have become a whole new ball game. With rising CPM costs, algorithm changes, and IOS 14 updates, e-commerce businesses are finding it harder than ever to achieve profitable results. Despite these challenges, brands have seen remarkable success with User Generated Content (UGC).
Contents
Why UGC Works
Some brands have managed to take their business from five figures to six figures in under four months by acquiring 450+ new customers, generating $42,000 from cold traffic, and an additional $88,000 from retargeting engaged audiences. This guide will show you how to replicate this success using UGC.
The Winning Formula
The secret isn't a special ad hack, campaign structure, or bid strategy. It's UGC! In this guide, we'll reveal the simple process of creating high-converting video ads driving consistent growth. Here's what a winning Facebook ad can achieve:
- 315 likes
- 92 comments
- 21 shares
- $20,000 in sales
- And a 3.56x ROAS
The Power of UGC
Driving sales from new customers who don't know your brand is often the hardest and most expensive type of acquisition. However, once this is mastered, remarketing to engaged audiences becomes much easier. Let's dive into the process.
The 3-Step UGC Process
- Native Review
- The ‘How-To’
- Call to Action
Step 1: Native Style Review
Native style review content, created by individuals rather than brands, emulates organic platform content. These face-to-camera testimonial videos feel like authentic customer reviews, building trust and reducing consumer skepticism.
Why Native Reviews Work
These videos are successful because they don't look like ads. People trust other people's experiences more than influencer-heavy content. UGC is effective because it highlights the benefits of the product rather than just its features.
Gathering UGC
You can gather UGC for little to no cost by offering real customers a free product in exchange for a video. This simple approach works because consumers appreciate authenticity and relatability in reviews.
Step 2: The 'How-To'
Effective ads convey consumer benefits through product demonstrations. A 'How-To' video shows what the product is used for and how it works, providing valuable insights to potential customers.
Example of 'How-To' Content
Successful 'How-To' segments not only demonstrate the product but also highlight its benefits. These videos can reveal unique selling propositions and inspire new ad copy ideas based on genuine user feedback.
Step 3: Call to Action
The final step is to follow the 'How-To' with more testimonials and a clear call to action (CTA). The CTA tells viewers what action to take next, such as "Shop Now" or "Learn More," guiding them to your website.
Importance of CTA
A strong CTA is crucial as it directs viewers to take the desired action. Using compilations allows you to create multiple variations, keeping the content fresh and engaging.
Next Steps
This ad formula has been so successful that it’s inspired new services that simplify sourcing ambassadors, creating content, and editing videos. You can also join our community of ecommerce owners to dive deeper into creating effective UGC. By following this guide, you can leverage UGC to drive significant growth for your ecommerce business, just as many successful brands have done. Remember, authenticity and simplicity are key to engaging potential customers and boosting sales.